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Senior Communication Expert & Spokesperson

STEPSTONE in BRUSSEL
time Online sinds 17 april 2024 - Vaste jobs

As Sr Communication Expert at bpost you are responsible for:

  • Capturing the essence of a briefing, asking the right, critical questions, defining the approach to specific Communication projects and formulating advice on the approach and tactical recommendations to support the business in the quality of their communication
  • Establishing a network in the media in order to become a source of timely, clear and reliable information and you offer them relevant inserts to press questions and news stories.You act as a spokesperson for bpost and bpostgroup, mainly for the Flemish speaking press but also as a back-up for the French speaking press.You will also act as contactperson for press demands from abroad, in relation to the bpostgroup subsidiaries.
  • Establishing a communication mechanism in line with the external communication strategy and according to different media channels and target groups of the company (press, social media, website,…)
  • Developing a media strategy in line with the strategic objectives of the organization and its network
  • Sending relevant, clear news stories into the world and develop formats for professional communication
  • Manage projects independently: comm exp must be able to plan the various parts/deliverables per dossier themselves (in own agenda & that of the department), organize regular touchpoints with manager, keep track of project and be able to transfer immediately to back-up in case of failure
  • Challenge client: communication per client or per project is an individual case where the demand must be analyzed followed by research into the best possible output in terms of communication products
  • Evaluating the opportunities of each media channel, both in terms of its role and its budgetary impact, innovate where possible
  • Measuring and adjusting the communication actions and the strategic communication plans in order to evaluate their impact

Senior Communication Expert & spokesperson

STEPSTONE in BRUSSEL
time Online sinds 17 april 2024 - Vaste jobs

As Sr Communication Expert at bpost you are responsible for:

  • Capturing the essence of a briefing, asking the right, critical questions, defining the approach to specific Communication projects and formulating advice on the approach and tactical recommendations to support the business in the quality of their communication
  • Establishing a network in the media in order to become a source of timely, clear and reliable information and you offer them relevant inserts to press questions and news stories.You act as a spokesperson for bpost and bpostgroup, mainly for the Flemish speaking press but also as a back-up for the French speaking press.You will also act as contactperson for press demands from abroad, in relation to the bpostgroup subsidiaries.
  • Establishing a communication mechanism in line with the external communication strategy and according to different media channels and target groups of the company (press, social media, website,…)
  • Developing a media strategy in line with the strategic objectives of the organization and its network
  • Sending relevant, clear news stories into the world and develop formats for professional communication
  • Manage projects independently: comm exp must be able to plan the various parts/deliverables per dossier themselves (in own agenda & that of the department), organize regular touchpoints with manager, keep track of project and be able to transfer immediately to back-up in case of failure
  • Challenge client: communication per client or per project is an individual case where the demand must be analyzed followed by research into the best possible output in terms of communication products
  • Evaluating the opportunities of each media channel, both in terms of its role and its budgetary impact, innovate where possible
  • Measuring and adjusting the communication actions and the strategic communication plans in order to evaluate their impact