Senior Branding And Mass Media Communication Expert
STEPSTONE
in
HAREN (BRUSSEL-STAD)
Online sinds
20 september 2023
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Vaste jobs
Job SummaryWe are seeking an experienced External Communication Expert to join our team.With a minimum of 5 years of experience, you will be responsible for two key pillars:1/ Branding and Above the line campaigns2/ PR and social media organic communicationAs a skilled communicator, you will play a crucial role in enhancing our brand presence, driving engagement, and effectively reaching our target audience.ResponsibilitiesBranding and ATL Campaigns:Develop and implement comprehensive branding strategies to enhance brand awareness and consideration in the Belgian market, with the final objective of generating more demand of our products and services.Monitor on a daily basis our ATL campaigns, to coordinate and align with broadcasters.Collaborate with internal teams and external agencies to create impactful ATL campaigns, including TV, radio, digital video,Ensure consistent brand messaging and visual identity across all ATL channels.Monitor and analyze campaign performance, providing insights and recommendations for optimization.PR and social media organic communication (leveraging external agencies):Work closely with external PR agencies to develop and execute PR strategies, building positive relationships with relevant media outlets, influencers, and stakeholders.Develop and maintain an active presence on social media platforms, engaging with the target audience and fostering meaningful conversations, relying on external agency.Create compelling and shareable content, including articles, blog posts, and social media updates.QualificationsExcellent written and verbal communication skills in Dutch with English proficiency as an asset.Bachelor's degree in Communications, Marketing, Public Relations, or a related field.Minimum of 5 years of experience in external communication roles, with a focus on the Belgian market.Proven track record of successfully developing and implementing branding and ATL campaigns.Good understanding of PR and social media strategies, including experience working with external agencies.Ability to work collaboratively with cross functional teams, external agencies, and stakeholders.Strong project management skills, with the ability to prioritize tasks and meet deadlines.Creative thinking and a keen eye for detail, ensuring high quality and engaging content.BenefitsDynamic Work Environment: Be part of our vibrant and professional culture; a rapidly growing organization with ambitious goals.Employee Well being: Experience a modern workplace that prioritizes your well being and embraces digital ways of working.Career Opportunities: Countless avenues to develop your career and expand your skills.Compelling Benefits: Enjoy competitive compensation and an array of attractive perks (company car, unlimited fuel card in Belgium, smartphone, meal vouchers, insurance, and more).