Developing and Implementing Communications Strategies:
- Collaborate with the ETF Political Team to develop and implement communication strategies.
- Coordinate the communication pillar of ETF campaigns, ensuring seamless collaboration with stakeholders.
- Uphold and enhance the coherence of the ETF visual identity.
Coordination and Production Management:
- Coordinate external consultants, including designers, photographers, printers, and web developers.
- Manage the production of diverse communication tools and materials, from videos to events and campaign materials.
- Undertake basic design work to maintain visual consistency.
Media Coordination:
- Coordinate proactive media work, maximizing national and international coverage through collaboration with member organizations and European Trade Unions.
Digital Engagement and Communications
Social Media Management:
- Design and execute digital engagement strategies to foster online community engagement across platforms.
- Manage and update ETF's social media accounts, ensuring maximum outreach.
- Collaborate with the Communications Officer to align digital efforts with political communications and overall strategy.
Analytics and Optimization:
- Monitor and analyze web and social media statistics, providing recommendations for improvements.
- Develop and manage a content calendar tailored to each social media platform.
- Implement social media advertising campaigns, including budget management.
Newsletter and Email Campaigns:
- Draft and send newsletters and email campaigns focused on digital engagement.
Audiovisual Production
Content Creation:
- Create, edit, and optimize audiovisual content for social media using tools like Adobe Suite and Canva.
- Design print materials such as brochures, flyers, and posters, ensuring alignment with ETF's visual identity.
- Film and record podcasts with key experts or ETF members.
Optimization and Coordination:
- Conduct A/B tests to determine the effectiveness of different content types and strategies.
- Coordinate live streaming for events or webinars as needed.