Functieomschrijving

The company is a leading international FMCG player in the non-food sector, offering a diverse portfolio of trusted consumer products across categories such as personal care, household, and lifestyle essentials. Known for its strong brands, innovation-driven mindset, and commitment to sustainability, it combines global scale with local market expertise. The organization places a strong emphasis on quality, customer satisfaction, and continuous improvement, making it a dynamic and forward-thinking environment within the fast-moving consumer goods industry.

As Senior KAM, you will be responsible for managing and growing a portfolio of key retail accounts, developing tailored commercial strategies to drive distribution, visibility, and long-term profitable growth. You will act as the primary point of contact for your customers, ensuring strong partnerships and flawless execution in the market.

Key Responsibilities

• Manage and develop strategic relationships with key off-trade customers in the non-food channel.
• Negotiate annual agreements, pricing, and promotional plans to deliver sustainable growth.
• Develop and execute joint business plans aligned with customer and company objectives.
• Drive distribution, shelf presence, and visibility of product ranges across retail partners.
• Monitor market trends, competitor activity, and customer performance to identify opportunities.
• Collaborate closely with marketing, supply chain, and category teams to ensure execution excellence.
• Deliver against sales, profitability, and market share targets.
• Provide regular performance analysis and strategic recommendations to senior management.