Functieomschrijving

For an international company active in the medical sector, we are looking for a Digital Marketing Specialist to support the development and execution of digital marketing activities across the Benelux region.

The company develops and distributes high-quality medical products and solutions to healthcare professionals worldwide. With a strong international presence, the organization combines innovation, quality and customer focus with a commitment to employee development and collaboration.

The roleAs a Digital Marketing Specialist, you will be responsible for implementing digital marketing campaigns and supporting local marketing initiatives across the Benelux. You will work closely with the Marketing Manager to translate the marketing strategy into impactful campaigns that increase brand awareness, engage healthcare professionals and support commercial objectives.

Your responsibilities:

• Digital campaigns & content: Develop and coordinate digital campaigns across social media, newsletters, websites and external platforms, ensuring engaging and relevant content for the target audience.
• Local marketing activation: Adapt international marketing initiatives to local market needs and support the communication of promotions, events and webinars.
• Website & webshop management: Ensure that online content, product information and promotional activities are accurate and up to date.
• Performance analysis: Monitor campaign performance through relevant KPIs, report on results and identify opportunities to improve marketing effectiveness.
• Operational marketing & project coordination: Support the development of promotional materials, budget tracking and supplier coordination, ensuring projects are delivered efficiently and on time.