Functieomschrijving

Who we are
Fermedics is a Ghent-based scale-up making fermented botanical ingredients for food supplement brands. And we’re growing fast: in recent years we’ve roughly doubled every year. We’re riding two big waves at once, a booming supplements market and the fermentation trend. Small team, big ambitions, short communication lines.

Your mission
Help us build a real digital marketing strategy. The basics are already there: our website, LinkedIn, Semrush for SEO/GEO analysis, newsletters and Canva. Now we need someone to bring it all together, including a content plan for our newsletter, Instagram and LinkedIn communication.

What you’ll be doing

• SEO & GEO: dig into Semrush, spot the gaps and fix them, so both Google and LLM models like Claude & ChatGPT find us
• Sales funnel & Campaigns: map out our funnel and set up campaigns across channels and drive conversions
• Website: improve findability, structure and conversion
• Content: social posts, blog posts, mailings and website copy
• Instagram: yes, B2B. Our customers (supplement brands) are there, so we should be too. You’ll launch and grow our account
• Influencers: get relevant influencers on board to boost our reach and visibility
• Showcasing finished products: plan how we highlight products made with our ingredients across the website, LinkedIn and Instagram
• Visuals: create eye-catching marketing material